The Treatment Trend Co. (TTTC) was founded with a mission to revolutionise healthcare experiences by addressing an often-overlooked yet deeply impactful aspect of care: treatment apparel. Traditional hospital gowns, as noted in The New York Times article “Why Are Hospital Gowns So Ugly?”, dehumanize patients, strip away individuality, and reduce people to mere “sick persons.” For Radiation Therapists Deanna Chapman and Stevie Reading, these shortcomings were all too familiar.

Driven by their clinical expertise and informed by international and national surveys, Deanna and Stevie uncovered a striking reality: 70.5% of the general public described hospital gowns as depressing, exposing, and uncomfortable. This feedback underscored a profound link between what patients wear and their mental well-being. Motivated to fill this gap—and to address Australia’s limited options for dignified treatment apparel—they launched TTTC.

TTTC redefines patient care by blending clinical practicality with thoughtful design. Their treatment apparel—including long and short robes and treatment pants—is crafted to prioritise dignity, comfort, and individuality. Secure closures, customisable sizing, and durable fabrics ensure functionality for patients and practitioners alike, while stylish, modest designs allow patients to feel like themselves during vulnerable moments.

The impact extends beyond aesthetics. TTTC’s apparel supports mobility, accessibility, and modesty, fostering an environment of respect and reducing the stress often associated with medical procedures. By offering sustainable and customisable solutions, TTC empowers healthcare providers to elevate patient-centered care, aligning with the broader industry push for greater compassion and personalisation.

At TTTC, better apparel means better care. The thoughtfully designed garments embody the belief that even small changes—like what patients wear—can have a profound effect on healing and recovery. For radiographers, radiation therapists, and healthcare professionals, TTTC is a partner in transforming the patient journey, one garment at a time.

Join TTTC in reshaping healthcare. Together, we can ensure every patient feels seen, respected, and valued—without compromising style, comfort, or care.

Meet us at Booth 17
For more information, visit thetreatmenttrendco.com.au